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Attract eyes, win hearts
and make more sales!

it's not about doing more marketing, it's about finding the *right* strategies that work for you and your business 😍

(what a relief, right?)
Curious? Find out more here...
*#ڲ@

Social media really is just one small piece of the holistic marketing puzzle

Don't get me wrong, I truly love social media but here's some real talk: The really successful brands, the people who are truly *killing it* are leveraging more than just social media to sell out their products and services to become sought after brands.

You’ve signed up to receive their emails, seen them at events, saved their pins, followed them on other platforms, heard them on a podcasts and it feels like you see them mentioned everywhere you look.

This didn’t all happen by mistake, or simply because they were using a single social media platform to market their business.

Instead they used holistic marketing strategies and tactics that worked for them and their businesses, that helped them reach more of the right people while at the same time positioning themselves as the must-have brand in their niche - and you can do all of this too!
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Here’s how I can support you right now

*#ڲ
one.
1:1 Coaching - 1:1 personalised support for the biz owner ready to algorithm proof their business and take massive action towards reaching their goals.
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RzZrD
two.
Unpack This! The Podcast. Inspiration, expert opinions and actionable advice to help you build an ethical and sustainable business, that you love.
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*#ڲ
three.
A one-off 60 minute 1:1 session with me where we can discuss all things marketing, business and mindset to help you cultivate a plan and grow your biz.
Book a Call

Hey, I'm Kristy

I’ve been marketing incredible  small businesses just like yours for over 15 years!

I have worked with more than 50 brands to develop and execute global, national and local marketing, content, social media, PR and sales strategies.

Right now, I get that you might be feeling frustrated, like you’re fighting the algorithm trying to get your message out into the hands of your ideal customers.

And you know what? I’m kind of frustrated too… I’m tired of the ‘success stories’ of businesses that have only ever used 'organic social media' to market their business, while at the same time I’ve seen them in the background running ads, pitching to be on podcasts, giving their products to content creators, building their email lists and running YouTube channels (to name a few). 

I want you to know the truth, I want to help you get off the social media hamster wheel -  to be able to market your business in a way that feels so damn good for you.

You have something amazing to offer, you just need more people to know about it.

It is possible for you to become a must have brand without a huge marketing budget. To build a community of raving fans, to sell out your product or service and to have brands, creators and magazines approaching you because they want to be a part of your story.

I work with my clients 1:1 so we can co-create a holistic marketing strategy that feels really good for you, that connects with your customers and makes you more sales.

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Are you ready to become an internationally recognised, loved and sought after brand?

Together we will create and implement the *right* marketing strategies and tactics that will help you show off your small biz and make have you making more sales.

Let me show you how
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I hired Kristy for some guidance on how to uplevel within my business. Kristy has been an amazing coach, not only does she keep me on track with a strategy plan, and keeps me accountable (something I very much lack) she helps me work through any mindset blocks or limiting beliefs that come up. She asks the right questions that really gets to the bottom of the why.

Since hiring Kristy my business has grown so much. Hiring her as a coach was the best decision I ever made, I could never have uplevelled on my own. She gave me so much knowledge and insight in how to grow, and manage my business successfully. She also encouraged and motivated me to build my business to be more authentic to myself and to build the business to shape my lifestyle.

Not only was Kristy an amazing coach but she has now become a close friend. Kristy made herself available to chat and work through any blockages that came up in the day to day.

Hiring Kristy would be the best decision you could make for not only your business but for yourself.
Alicia
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Kristy was delightful to work with! I had coaching sessions to help change direction in my business and then to launch my upcoming website. The conversations were comfortable and casual and that helped me absorb it all in. The tips and direction she provided were crucial and substantial to the success of my Instagram profile. She helped me get on top of it all with confidence. I can't wait to work with her again in the future. Thank you so much Kristy xx
Daleeda
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I can’t thank you enough for all the support you have given me right from day one. You have taught me so much that I cannot put a $ value on what I have learned from you. I started on ground zero to somewhat of an IG queen, that itself is a milestone and I owe it all to you. From the bottom of my heart, thank you.
Ashley

Unpack This!

The marketing and mindset podcast for product based and eCommerce business owners looking for weekly inspiration and expert opinions.

Join me every week as we unpack ideas, concepts and strategies to provide you with actionable advice to help you grow your business.

Episode 57: Using ChatGPT to help you grow your business with Leanne Shelton, Write Time Marketing

If you’re not using ChatGPT or any of the AI platforms that are available now, to help with tasks within your business, or if you are using it but you’re not sure you’re getting the most out of it - this episode is for you. 
Listen In

Episode 56: How to elevate your business by fusing strategy, energetics and spirituality with Laura Siva of The Creatrix Co

What if there was a way to run your business that was fun, felt easier and was more aligned with the way in which you like to work?
Listen In

Epsiode 55: Mastering your Positioning and Branding. Yes, it can be make or break!

We live in a time where almost anyone can start a business. So how do you stand out? How do you create an internationally sought after brand?
Listen In

Episode 54: Learning to Glow with Jessica Iturzaeta, Founder of Simply Jess Skincare.

What does it take to grow a skincare brand? Join me for a BTS look inside the world of Simply Jess.
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Episode 53: Know, Like and Trust. Bullsh*t, Buzzword or legitimately important?

Know, Like and Trust. Phrases like this get thrown around a lot - but is it really important when it comes to making sales in your business?
Listen In

Episode 52: Building an Aligned Business with Melissa Machat

Do you ever feel like your struggle to take action? Maybe you know what it is your want to achieve, you have a good idea of things you need to do top achieve that goal - but when it comes to taking action, you struggle. 
Listen In

Episode 51: Meta Threads. What is it? Should you be using it to market your business?

Should you be using it to market your business and if you don't want to, what does that mean? Is being on Threads detrimental to the success of your business?
Listen In

Episode 50: The Instagram philosophy that will transform your business with Social Shirley

{Spoiler alert} Staying on top of every Instagram update, new feature or latest trend 1000% isn't going to be the thing the helps you to grow your business using Instagram...
Listen In

Episode 49: Creating more revenue streams for your product based biz using Etsy

Good news product seller, if you're looking to generate more leads, more sales and create another revenue stream for your business, Etsy might be just the perfect platform for you.
Listen In

Episode 48: Feeling overwhelmed with social media? This might be why.

Social Media is hands down one of the most common topics I speak about with anyone when it comes to marketing. The pressure, the unknown, the vanity metrics and all the contradicting advice are leading to so much frustration, overwhelm and confusion.
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Episode 47: Growing a wildly successful eCommerce business with Elyse Collat of Wild Thing Co.

What exactly does it take to start and grow a successful eCommerce business in 2023? {hint: you need to innovate, be creative and be willing to fail forward}
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Episode 46: I made a mistake. Here's what happened, and these are the lessons.

If you find yourself diluting and filtering the things you say in order to keep the peace, to prevent people from questioning you, your opinions or your intelligence - this episode is for you. 
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Episode 45: Overcoming self-doubt and anxiety to build your dream with Shelby Leigh

If the thought of sharing your ideas, voice, face, opinions or work online frightens the heck out of you, you're not alone. So how do you overcome it?
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Episode 44: Nail your email marketing with Amy Smith of Amy's Biz Solutions.

Did you know email marketing has one of the highest ROI's of any marketing activity and if you're not using email to market your business, you could be leaving money on the table. 
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Episode 43: Self trust, a rebrand and the decision not to pursue coaching with Georgia Mussett of The Brand Distillery

Real talk: Making business decisions {especially big, business decisions} can be really hard… So how can you make it a little easier for yourself? And what happens if the decision you make turns out to be ‘not-so-right’ for you? 
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Episode 42: How a $26 product changed everything with Carinda Gosling of This is Co.

Carinda dives deep, shares big and so openly and generously shares with us the story of her 10 year business journey and what it looked like as she grew her business a from side hustle to a seven figure company.
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Episode 41: Growing your dream business with Lisa Macale, Founder of Golden Brands.

Join me for a behind-the-scenes chat with Lisa Macale, Founder of Golden Brands. In this episode Lisa so generously and vulnerably shares her journey to becoming a successful entrepreneur.
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Episode 40: CEO Mindset. Could it make or break your business?

CEO Mindset, what it is, how do your cultivate it - and how could it be make or break for your business?
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Episode 39: Becoming a Digital Nomad with Mariah MacInnes

Ever wondered what it would be like to travel the world while also running a successful business? Mariah MacInnes is doing just that.
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Episode 38: How and why I'm embracing 'Imperfect Consistency'

Because it's not the things we do perfectly over a short amount of time that make the big difference, it's the things we do over the longer period of time that change the game the most.
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Episode 37: 5 Common mistakes that are slowing you down

Some mistakes are obvious, others kind of sneak in there, slow us down and leave us wondering why we feel stuck.
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Episode 36: No pain points, no problems. Here's how to market your business instead

Marketing doesn't always have to focus on pain points, so lets chat about aspirational marketing and how you can use this for your barnd.
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Episode 35: Is it really time to walk away from Instagram?

Is Instagram dead? Is it time to jump ship and focus on a different social media platform instead, maybe TikTik?
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Episode 34: Find more customers and make more sales with clever SEO with Rachel Green of Shine Copy

Want copy that connects with your audience and provides all of the google goodness? Of course you do!
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Episode 33: Why does marketing feel so hard right now?

Feel like you're doing *ALL* the things and still not reaching your people? You're not alone. So how do you make marketing easier?
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Episode 31: Why going viral isn't a viable PR strategy with Anna Scott PR

Going viral is never going to be the silver bullet. Here's what you should be focusing on instead to grow your business
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Episode 30: How to show up online when you don't feel like the expert with Rachel Kurzyp

Ready to claim your expertise and show up online as the expert you are? If so, this episode is for you.
Listen In

Episode 29: 4 Essential marketing tasks you might be overlooking

These aren't the flashy obvious things you need to be doing, but they are essential when it comes to marketing your business
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Episode 28: Finding the right content channels to market your business with Mariah MacInnes

There’s a whole lot more to content marketing than just creating content for social media
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Episode 27: Creating an aligned business using Human Design with Nicole Towers

Ever wondered what exactly Human Design was or how you could use it to help you create the most incredible and aligned business?
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Episode 26: Holistic Marketing. Why a multi-channel approach is so important

What exactly is a multi-channel, holistic marketing strategy, and why is it so important?
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Episode 25: What to do when you don't have a marketing budget

You don't need a huge budget to market your brand, here's what to do instead.
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Episode 24: One thing every business owners needs to be successful

Want to sell out of your product? You'll need this!
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Episode 23: Q4 Series - Part 3: Make 2022 your most profitable yet

The long game, what do you need to be doing to consistently increase your sales?
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Episode 22: Q4 Series - Part 2: 5 Actions you can take to increase you sales

Quick wins, things that you can do now to increase your visibility and sales.
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Episode 21: Q4 Series - Part 1: Why you're getting engagement but not sales

How do you identify what's not working as well as it should so you can fix it?
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Episode 20: 8 Social Media myths you need to ignore immediately

There’s a LOT of information out there when it comes to social media, but not all of it is accurate, some of it isn’t even true.
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Episode 19: Why I'm niching down even further

What are the advantages of truly understanding and owning your niche?
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Episode 18: Identifying your limiting beliefs

How do you identify what exactly your limiting beliefs are and what are some of the things you can do to change these into positive, more empowering beliefs?
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Episode 17: Dealing with the fear of Judgement

Do you feel like you're being judged? By family, friends, ex work colleagues, maybe even strangers on the internet? You're not alone.
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Episode 16: How to reach more of the right people and grow your audience.

Dive deeper into the different types of media you could be using to find more of your ideal customers.
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Episode 15: Uncovering your brand with Rachel Reiter of Hopscotch Branding Studio

Do you know why branding is so important? Or what elements make a great brand?
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Episode 14: Why mindset is so important?

You mindset could literally be the difference between you showing up and giving it a shot, vs you deciding that it's all too hard.
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Episode 13: 3 Reasons you might not be attracting your dream clients.

Do you feel like you're working around the clock, doing all the things and still not finding your dream clients?
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Episode 12: Understanding Perfectionism and how it affects your business

What is perfectionism and how does it really affect you and your business?
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Episode 11: This is your sign... You are ready!

Getting started is usually one of the hardest parts, it's up to you to decide that you are ready right now and start taking action.
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Episode 10: Your Marketing Strategy won't work without this...

There is no one-size-fits-all when it comes to marketing your business, however there are a few things every business needs.
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Episode 9: Is this the fear that's holding you back?

Fear is normal and it's going to show up, however how do you know if it's a real fear or it's just your subconscious trying to keep you safe?
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Episode 8: Marketing your online business in 2021

3 essential elements needed to to market your online business in 2021. 
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Episode 7: How your perfectionist mindset is working against you

6 ways your perfectionist mindset is holding you back.
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Episode 6: Setting yourself up for success with Michelle Gordon, founder of the Healthy Happy Nurse

Wondering how to get from Survive mode to Thrive mode? Michelle shares her top tips.
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Episode 5: NLP, the subconscious mind and becoming a certified coach with Brooke Alexander

How can NLP and Hypnosis help you to take more action and build a stronger business?
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Episode 4: What I know now I wish I knew then - 3 business lessons for perfectionists

The 3 big things I've learnt over the years I wish I'd known when I started my business.
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Episode 3: Courage to confidence - How to start building confidence right away

What are some actions you can take to start building confidence right now?
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Episode 2: Instagram and YOU!

There's no denying Instagram is an essential platform for marketing your business. But how do you make the most of the platform?
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Episode 1: Are you a perfectionist and how is it holding you back?

What does perfectionism look like and how could it be affecting the way you show up for your business?
Listen In
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You have my word I’ll only ever send you the bits worth knowing that will help you connect with your ideal customers and make you more sales.

@KristyPask

We acknowledge the Wiradjuri, Waveroo and Dhudhuroa people as the traditional owners of the land where we live, learn, create and work. We pay our respect to Elders past, present and emerging.
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