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Hey, I’m Kristy

A marketing coach and podcast host on a mission to bring together everything I know and have learned about business and marketing (and continue to learn) to support product-based business owners as they build an internationally recognised, loved and sought after brand.

Over the last 15 years I have worked with more than 50 brands to develop and execute global, national and local marketing, social media, PR and wholesale strategies.

With my holistic approach, I have helped my clients launch new brands, make their first sales, scale their business from inconsistent $2-5k months to consistent $30k months, supported them as they brought on their first employees and moved into their first warehouses.

And I want all of this and more for you too.
Make it happen
Kristy Pask About

So how did I get here?

I always had this inkling (you may have experienced this feeling too) that one day I’d run my own business. But for years I brushed it off because I didn’t think it would ever be possible for me. At the end of 2014, I took a chance and resigned from my full-time job and straight away I lined up some freelance marketing roles.

Then in 2015, I opened up my own online childrenswear store. My store focused on gender-neutral colour palettes with an emphasis on design and quality. I stocked brands from Australia, New Zealand, Canada, USA and Singapore that I discovered on social media, through international influencers and via local trade shows. I knew I wanted my store to be different so I focused on working with brands that weren’t widely available already in Australia to give my store a real point of difference.

It was at this time that social media marketing really blew up, Instagram was at its peak and the chronological feed meant that everyone was posting multiple times per day to stay at the top of people's feeds (some brands were posting up to 10 times per day) - keeping my Instagram alive felt like a full-time job.

But it wasn’t where my results were coming from, I attended a bunch of niche children's market events which put me right in front of my ideal customer and allowed me to make really quick sales.

I grew my database and I knew that every time I sent an email I would generate hundreds in sales - my customer lifetime value rate was high.  I focused on collaborations, worked with influencers, joined directories, kept my website fresh and always looked for ways I could drive more referrals and organic traffic to my website.

While social media was a huge part of my marketing mix, I knew it wasn’t everything and if I wanted to stand out and grow, I knew I had to take a more holistic approach that allowed me to reach more people and gave me back time.

Two babies and four years later I decided to close my store. I knew it wasn’t my path, but I bought my lessons with me

My passion truly laid in helping others, my clients meant everything to me, they became my friends, I enjoyed the variety, but mostly, I loved seeing them grow beyond what they ever thought was possible for them.

At the start of 2020, I completed my studies to become a certified life and success coach and NLP and Hypnosis practitioner.

I already knew I could help people with strategies they needed to grow their business, however it was so often mindset that stopped people from going all in and I knew to be the best coach that I could possibly be, I needed to be able to help people with both mindset and strategy.

I say it all the time, ‘the best strategy won’t work without the right mindset’.

Knowing what to do is one thing, being able to take the action and do it, is another.
Kristy Pask and Family

But it wasn’t all sunshine and rainbows…

Naively, I have to admit I thought running a business wouldn’t be that hard… however becoming my own boss, putting myself 'out there' for the world to see and judge was one of the hardest things I have ever done.

I’d be lying if I said I’d never thought about just going back and getting another job.
For a while I even listened to the ‘experts’ - you know the ones, telling me I just needed to 'show up' and if it wasn’t working it was all my fault or I didn’t want it bad enough - none of which was true at all.

Putting my face on camera, sharing my creative work, my own thoughts and opinions and stepping into my expertise threw me headfirst into a level of discomfort and growth I had never experienced before.

I focused on strategies and tactics that felt good for me, that allowed me to work to my strengths, take action and build confidence and momentum.

I started a podcast because I had so much to share and speaking without a camera in my face felt far less intimidating, the flow-on effect now means I pretty happily speak with a camera in my face too. 

And I encourage my clients to do the same. There is no one size fits all when it comes to marketing or business, there is no single *right* way. And that’s what I want to show you, how to market your business in a way that feels really good for you, that allows you to attract more of your dream customers, make more sales and build a creative and profitable business you love.

Tell Me More

Why holistic marketing?

Over the last few years, we’ve been told that the only platform you need to market your business is Instagram, at the same time we’ve all witnessed accounts being hacked or shut down leaving those businesses with absolutely no way to reach their customers and often having to start again - losing thousands in sales and followers.

But what you’re being sold by so many isn’t the full picture. While Instagram might appear to be the main marketing platform for so many incredible small businesses, what they’re not often talking about are the email list they're working hard to build, the blog they’re always contributing to, the events they’re attending, the magazine pitches they’ve made or the free product they’ve sent to content creators or influencers to get product mentions and recommendations to help build their reputation.

The Holistic Marketing Method looks at your business as a whole and takes into consideration the business owner, you.

I’m not here to tell you what marketing strategies you have to use. Instead, I’ll open your eyes to the possibilities, show you how and walk beside you, helping you implement the strategies that feel aligned to you.

Marketing and Mindset go hand-in-hand, and I’m here to help you with both.
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Here’s how I can support you right now

1:1 Coaching - Join me for 12 weeks of 1:1 coaching and gain access to my signature framework, The Holistic Marketing Method
Learn More
Unpack This! A marketing and mindset podcast for product based and eCommerce business owners.
Listen Now
A one-off 60 minute 1:1 session with me where we can discuss anything marketing related
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You don’t need to do more marketing to sell more of your product.

It’s about executing the *right* marketing strategies and tactics for your business that will connect you with your ideal customers.

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We acknowledge the Wiradjuri, Waveroo and Dhudhuroa people as the traditional owners of the land where we live, learn, create and work. We pay our respect to Elders past, present and emerging.
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