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September 23, 2019

Direct marketing vs Brand marketing

by Kristy Pask

Do you know the difference between direct marketing and brand marketing? 🤔⁠ ⁠

Direct marketing is intended to drive an immediate customer response 💥 it could be the advertisement of a sale or promotion, the opportunity to get something now if you sign up today – the offer can be short term or it can just be a very clear call to action, such as ‘the first 10 people that register will receive xyz’, it simply calls for an immediate response from the customer.⁠

Brand marketing is a long-term approach to marketing ✨ It’s everything that goes into building your brand, it builds awareness and allows people to get to know you while feeling less like they are being ‘sold’ to. Brand marketing allows you to demonstrate who you are, what you stand for and what you do 💃 It adds value and invites conversation, it builds relationships and connections between you and your community – it harnesses trust, and remember, no one will buy from you if they don’t first trust you.⁠

Both direct and brand marketing are important when it comes to laying out your marketing strategy, however it’s important to get the mix right 🙏 If people feel like they’re just constantly being ‘sold’ to by you, they’ll no doubt eventually turn the opposite direction 😢 however it’s important that they do understand what you do and how they can work with you.

So make sure you add lots of value, let people get to know you, love your community hard, but don’t forget to remind them what you do and how they can work with you every so often, you’re a business, they know that ✨ they’ve joined your community because they value you what you do, imagine the value you could add if they had the opportunity to work with you 🙌⁠

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We acknowledge the Wiradjuri, Waveroo and Dhudhuroa people as the traditional owners of the land where we live, learn, create and work. We pay our respect to Elders past, present and emerging.
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