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April 15, 2020

Don't wait until it's perfect. Leap now!

by Kristy Pask

Just Imagine, where will you be in 3, 6 or 12 months time if you just took a chance and started today?

I can’t even begin to tell you the amount of times someone has said to me they were waiting to start posting on instagram / building their brand because they wanted to wait to have their logo finished, their brand guide complete, a professional photoshoot, their website finished etc etc etc….

Sure, having a solid strategy in place of how you will get from point A to B is great, however when you're just starting out you shouldn't be waiting to finalise an elaborate strategy, an expensive website or even an offer before you start building your audience.⁠

You started this business for a reason, what was it?⁠

You had someone, an ideal client in mind, who are they?⁠

You had a solution for a problem, what was it? ⁠


Just start. Start now. ⁠

Start building an audience.⁠

Start sharing your knowledge. ⁠

Start developing relationships.⁠

Start building your reputation as an expert.⁠

If you chose to wait until you were 'ready' to launch, who are you going to be launching to? 🤷‍♀️⁠

Who will buy your offer, your product, if no one knows about you? ⁠

Start imperfectly. ⁠

Remember that nothing is set in stone and if you decide to slightly change course, you have the freedom to do that, taking your loyal fans along for the journey. ⁠

Now, who's ready to leap?

Photo by Courtney Gold Photography

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We acknowledge the Wiradjuri, Waveroo and Dhudhuroa people as the traditional owners of the land where we live, learn, create and work. We pay our respect to Elders past, present and emerging.
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