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May 18, 2022

Episode 31: Why going viral isn't a viable PR strategy with Anna Scott PR

by Kristy Pask

While having your content go viral can be an incredible and surreal experience, while some businesses might see an increase of sales and followers who are interested in their product or service (often in the short term) it’s inconsistent and unsustainable. 

At the same time, we’re seeing business owners go viral and it’s having a very different effect. While they might see an increase in followers, those followers might look nothing like your dream customer and as a result - they don’t actually convert to customers. 

In this chat with Anna, we really dive further into why going viral isn’t a viable PR strategy and what you should be doing instead to reach more of your people and to build the trust we know comes with good PR? 

In this chat we discuss

✨ What is PR (and what does good PR look like).
✨ Why is sticking to trends in hope of going viral not a viable strategy?
✨ What are some of the consequences of constantly striving for viral?
✨ What should business owners be doing instead to reach more of their people and build the trust we know comes with good PR?
✨ How do you choose the right PR activities for your business?

About Anna

Anna is your go-to Visibility & PR Coach, empowering passion-led women in business to become their own Hype Women so they can grow their audience, become noteworthy in their industry and take their business to the next level.

Using over a decades worth of experience with some of Australia’s biggest homegrown brands coupled her intimate knowledge of the small biz world, she supports her clients with the confidence and know-how they need to be PR Ready, in a way which is down-to-earth, easy to follow, easy to implement and most importantly gets results.

If you are looking for a Coach to help to supercharge your visibility, reach new audiences and grow, Anna will help you identify and go after the opportunities you never knew were possible for you and your business.

✨✨ BONUS: Anna is offer 3 x FREE Key Message, Power Up Strategy Sessions - first in best dressed! Head to https://calendly.com/annascott_pr/rebook-free-key-message-power-up-strategy-session to lock your free session in with Anna. ✨✨

Links and resources: 

Connect with Anna on Instagram: @annascott.pr

Learn more about Anna on her website: annascott.com.au

Learn more about my signature 1:1 12 week coaching program, The Holistic Marketing method here.

Connect with my on Instagram: @kristypask

Find me on social media

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@KristyPask

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