Episode 33: Why does marketing feel so hard right now?

by Kristy Pask

If you feel like you're doing all the things right now (the reels, the stories, the TikToks, the face to camera, the promoting your product non-stop) but still feel you're not reaching the people you want.... You're not alone.

For a lot of small business owners, marketing right now feels really hard, but why?!

In this episode I unpack the changes that we're seeing online at the moment and how this is impacting our marketing efforts, it also includes:

✨ Outdated Instagram advice that worked in 2015/16 that's still being taught today
✨ How over-consuming is stopping you from creating
✨ The pressure to create at such a high quality and frequency has us overwhelmed, frustrated and striving for perfection

And finally, to finish - tips on how can you make marketing easier right now.

Links and resources:

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« Episode 32: Growing your eCommerce business (and the truth about Facebook Ads) with Anna Shipley of Flourish Digital

Episode 34: Find more customers and make more sales with clever SEO with Rachel Green of Shine Copy »

@KristyPask

Making money while you sleep?! Yes please! 😴💸

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But did you know email marketing has one of the highest ROI’s of any marketing activity and if you’re not using email to market your business, you could be leaving money on the table 😱

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✨ Why is email marketing so important for small biz?
✨ What does good email marketing look like?
✨ What are some of the results you should expect to see from good email marketing?
✨ Why is automation so important for Biz?
✨ How many emails is too many? How many should you be sending every week?
✨What are some of the most common email marketing mistakes and how to fix them.
✨ Amy’s top tips for email marketing

Head to the link in my bio or scoot on over to your fave poddy player and search ‘Unpack This’ for all then inside tips from Amy! 🎙️

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