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June 8, 2022

Episode 34: Find more customers and make more sales with clever SEO with Rachel Green of Shine Copy

by Kristy Pask

Want copy that connects with your audience and provides all of the google goodness? Of course you do!

It’s part science, part art - and Rachel breaks it down so well in this episode it will make writing your website copy and your product descriptions so much easier! 

Done well, SEO is going to make your product (and website) more discoverable, will improve your search ranking and will help put you directly in front of your ideal customer. Truth is, good SEO also means you’ll be able to spend less time on social media and more time actually working ON your business.

In this episode we also discuss:

✨ Rachel's story and business journey. How she overcame an autoimmune disease that required her to relearn how to walk, talk and do everything herself again shortly after the birth of here second child.
✨ What is SEO and why is it so important?
✨ How to find the balance between SEO friendly copy, and copy that speaks to the customer.
✨ Why SEO always takes a backseat to things like Social Media, and why it shouldn’t. 
✨ Rachels top tips on how you can go about creating great copy for your website that both connects with your audience, and helps to make more sales. 

About Rachel

Rachel is an SEO copywriter for small businesses big on conscience. She gets you seen online with naturally written words strategically sprinkled with SEO.

She’s a heart-led mama of three who likes to hide from the chaos in the pantry – preferably while eating secret chocolate.

Rachel writes copy that feels right for you, connects with your audience and brings Google goodness.

Check our rachels website: https://www.shinecopy.com.au/

Connect with Rachel on Instagram: https://instagram.com/shinecopy

 ✨✨ DOWNLOAD: 10 DIY SEO wins you can make today: https://www.shinecopy.com.au/free-seo-copy-advice  ✨✨

Links and resources:

Work with me in my 12 week, 1:1 program - The Holistic Marketing Method. Find out more here.

Connect with me on Instagram: https://www.instagram.com/kristypask/

Find me on social media

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@KristyPask

We acknowledge the Wiradjuri, Waveroo and Dhudhuroa people as the traditional owners of the land where we live, learn, create and work. We pay our respect to Elders past, present and emerging.
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