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June 14, 2023

Episode 47: Growing a wildly successful eCommerce business with Elyse Collat of Wild Thing Co.

by Kristy Pask

Want to know what it takes to grow a wildly successful eCommerce business in 2023? This week I'm joined by the incredibly insightful and knowledgeable Elyse Collat, one of the leading minds and experts of eCommerce, passionate about helping people start and scale their eCommerce businesses.

In this epsiode we cover:

✨ What is the state of the current market? Is there still opportunity for new brands to start? Is it possible to scale a business in todays climate? 

✨ Where are people going wrong? Why aren't they seeing the sales that they want? 

✨ The secret to nailing your eCommerce business - what are the people who are killing it doing really well? 

✨ Marketing en eCommerce business and navigating algorithm changes

✨ Elyses top eCommerce tips for succeeding in 2023 and beyond

About Elyse:

Originally from Hawaii, Elyse is a self-taught e-commerce professional with a passion for sustainability and innovation. After spending her last 6 months of university working for Vice President Joe Biden under the Obama Administration, Elyse moved to Australia to support 180 small businesses in their digital marketing and built a brand new business unit for tech-start up Rewardle. 

She then moved to innovative Australian social enterprise Thankyou before making her way to Frank Green as their Head of Global Ecommerce. A resourceful, creative, strategic thinker, Elyse has built multiple online businesses and even sold her first e-commerce venture selling adventure gear for dogs. 

Elyse started Wild Thing Co. in 2018 and was recently named #11 in Australia's Top 50 Ecommerce People of 2022.

Connect with Elyse on Instagram: https://www.instagram.com/wildthingecommerce/

Watch and learn from Elyse on YouTube: https://www.youtube.com/channel/UCKrEA2LBvKUm1f4r7JzfxZg

Visit Elyse's website to learn more about working with her to grow your eCom business: https://wildthingecommerce.com/

Connect with Kristy

Find me on Instagram: https://www.instagram.com/kristypask/

Visit my website to learn more about working with me: https://kristypask.com/

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We acknowledge the Wiradjuri, Waveroo and Dhudhuroa people as the traditional owners of the land where we live, learn, create and work. We pay our respect to Elders past, present and emerging.
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