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December 14, 2020

Think about the people BEYOND the algorithm

by Kristy Pask

What if we stopped thinking about the algorithm when we posted, and started thinking more about the people beyond the algorithm? 

I get it, we all want good engagement and to reach as many people as we can, but what if putting the focus on those things when creating content for our social media feeds was actually the very thing that prevented you from reaching the people you really want to reach? 

What would happen if you shared the message that you so passionately wanted to share? How would it feel to share something that just felt ‘right’, that actually lit a fire under your butt and got you excited. Wouldn’t it feel amazing to lift the pressure and create content from a place of alignment and flow, that gave people a really amazing chance to get to know all the different parts of you? 

Content that showcases who you are, what you do, what you sell, things you love, that allows your personality to shine and ATTRACTS all of the right people to you. 

Letting go of the vanity metrics is so freaking freeing! 

I bet if I asked you to, you could pretty easily remember a time you’d seen something you liked on social media but you didn’t give it a ‘like’ - I know I can think of plenty…

If a post doesn’t receive as much engagement as the previous, does that really mean it didn’t have as much impact? Maybe it had more, perhaps it actually had a really BIG impact on a smaller number of people, maybe it changed a life rather than getting a bunch of mindless likes...

I say we stop overthinking it and let go of the pressure to make every piece of content shareable, saveable or viral, and go back to sharing messages that feel good to us, that showcase our brands, that together create a brand story and form part of a MUCH bigger marketing strategy.

And while we still need to work around the constraints of these platforms, lets take back some of the control. Definitely refer to your insights, the data can be really interesting and useful to help you grow your account, but don’t let it dictate what you create 100% of the time. 

What do you think? Would this change your approach to what you create for social media?

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@KristyPask

We acknowledge the Wiradjuri, Waveroo and Dhudhuroa people as the traditional owners of the land where we live, learn, create and work. We pay our respect to Elders past, present and emerging.
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